Brand Strategy & Identity
Having a clear brand strategy is crucial when creating all the elements that will identify a brand or institution. Based on your specific product/service and target audience we will define your unique positioning in relation to industry competitors and make sure your visual identity and message are successfully promoting your business across all the appropriate media.
Naming & Brand Signature
Names and taglines are powerful brand communication tools. In one short, concise sentence your signature must convey the essence of your brand, the most important aspect of your identity. With an effective brand strategy we lay the foundation for a signature that will truthfully communicate your brand and produce a positive impact.
Visual Identity & Graphic Design
Your logo and visual identity are the face of your company. Quite often, it is the first thing a potential client or investor will notice about your business and then it becomes a point of recognition. Since people tend to form an opinion within seconds and too much information only creates confusion, we create simple yet strong visual identities that will stand out and leave a lasting impression.
Copywriting & Content Marketing
As the saying goes, content is king. What you say and the way you say it will determine how people perceive you, your brand, company or institution. Relevant and honest content will inspire trust in your clients or investors, while the correct “tone of voice” defined according to your audience and positioning, will create messages that will actually resonate within them and stay on their minds.
Photography & Video
The impact of visual communication has reached an all-time high with the rise of digital marketing. A powerful image or institutional video will get attention, speed processing, improve understanding, influence emotion, build trust, increase engagement, induce action and drive sales or investment. Additionally, all of this is highly intensified and spread to a much larger audience due to digital media.
Web Design & Development
Just like your business card, your website is the face of your brand or company to the world. Whether you need a website for the first time or want to upgrade an existing one, we are committed to visual quality as well as usability. By combining a clean and sophisticated design with the latest content management systems we create websites that spark interest at first sight and keep visitors scrolling.
Advertising & Digital Marketing
We work with our clients to ensure all their needs are met and they develop the right offline and online presence. Following an effective branding strategy according to your business and target audience we will suggest the best digital media platforms to advertise your business and build brand awareness among clients and potential investors.
Public Relations & Corporate Communications
Your corporate reputation with both internal and external stakeholders goes beyond advertising and we can help you improve your global reputation through Media, Investor, Government, Community and Employee Relations by writing your communications, including internal communications, public speeches and articles, and sending the right messages to the right people.
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